Yes, signage is still important even in a time when shops are closing down. In fact, it may be more important than ever for businesses that are still operating to invest in high-quality, effective signage to attract customers and stand out in a crowded marketplace.

Here are a few reasons why signage is still important for businesses:

  1. Branding: Signs can help to establish and reinforce a business’s brand identity, making it more recognizable and memorable to customers.
  2. Visibility: Effective signage can help a business to stand out from its competitors and attract the attention of potential customers who may be passing by.
  3. Information: Signs can provide important information to customers, such as hours of operation, product offerings, and special promotions or deals.
  4. Directional: Signs can also help customers navigate to and around a business, which can improve the overall customer experience.

While investing in signage may require an upfront cost, it can ultimately pay off by attracting more customers and increasing sales. Additionally, signage can be a long-term investment that continues to benefit a business for years to come.

However, it’s important for businesses to carefully consider their signage needs and invest in high-quality, effective signage that is appropriate for their specific business and location. Working with a professional sign company can help ensure that businesses get the best possible return on their investment in signage.